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Personal Startups + Product Management Consulting Projects
Personal Startups + Product Management Consulting Projects
Comcast Connected Health
Goal: Launch a Strategic Portfolio for Comcast-NBC Universal to enter the Healthcare space.
Result: $10M+ Joint-Venture with Independence Blue Cross created (Quil Health) amongst other Healthcare projects for the core business.
Ctrl M Health (acquired by CareTurner)
Goal: Create a solution for the headache and migraine community complementary to traditional medicine that provides paid wellness content, supplements, and free articles to the community.
Result: Lead vision, design, build, and go-to market activities as Head of Product. Created iOS App, E-commerce shop, and Content library website. Growing subscribers and viewers from Zero to Thousands.
Advantia Health
Goal: Strategize next level of the Women’s Health experience
Result: Organized and launched product initiatives for a 250K patient Women’s Health holdings company.
Audigent (acquired by Experian)
Goal: Audit UX & UI and craft redesign + partner with Front-end dev to execute changes
Results: Designed data visualizations for understanding market data leading to greater client engagement. Branding agencies, Influencers, Individual publishers leverage Billions of data points to help with ad buying decisions.
Razorfish Health - Rite-aid Pharmacy Mobile App Project
Goal: Design UI for iO7 & Android Devices for Rite-Aid Mobile + Tablet App
Understand current design needs and analyze user flow issues
Utilize iOS guidelines and Android guidelines to revamp design
Communicate designs to client for execution and feedback
Kurt Salmon - Hospital Operations Design Project
DHALab (Lab Testing Coordination)
Goal: Help DHALab assess current IT infrastructure and provide insights for next level of growth
Assessed current operations to map current Value Stream. Determined frictions & inefficiencies from sales / marketing to onboarding to customer support. Crafted new vision for new Tech Architecture. Finally, assessed 40+ IT vendors to a short list of 6 for next phase of growth.
Zasti.AI
Goal: Connect with clients to determine needs and provide UX guidance for build teams.
Sustainability management platform for Healthcare and Agriculture industries to measure and plan projects for scope 1, 2, and 3 emissions.
Benjamin’s Dev - Talent Platform for Innovation Projects
Goal: Create & own Talent Services Business Unit linked to Co-Working space Benjamin’s Desk
My role:
Craft strategy & vision for a Business Unit providing talent assessing, designing, and executing products in innovation space for early-stage and corporate partners
Crafted supply side of platform with Freelancers and existing Consulting Shops
Work with companies of all sizes to understand innovation and talent needs to then craft job roles
Vetted talent for 1) Growth mindset 2) Passions & interests 3) Skillsets in unstructured environments
Algorhythm - SaaS Solution for Non-Profit Organizations
Grungy Gentleman - Men's Fashion Brand E-Commerce Website
Benjamin's Desk - Strategy & Services Design
Goal: Assist Co-Working space in Growth from 250 members to 1000+ members
My role:
Craft Strategy & Vision for Innovation through Coworking to compete with larger co-working competitors (i.e. WeWork, Regis, Industrious)
Visualize and create service products for Growth Services
Unify value offerings to match Strategy & Vision to create a comprehensive product
Product Discovery & Competitor Acquisition Analysis
Goal: Determine a recommended short-list of competitors in the home services space to assess for acquisition. Based upon discovering the right priority features needed for the market and assessing competitors’ products to see who might be leading in the space.
Leg Healers - Medtech Startup
Goal: Design & execute a functional prototype for an IoT medical device in the diabetic treatment & amputation prevention space from an existing core technology.
My role:
Understand technical components and connections of existing system.
Design an updated version of the technology that minimizes the size by 300% and allows for smarter control through cloud-based infrastructure.
Recruit and manage Electrical & Software Engineering talent to execute design to create an initial functional prototype over a 6 week timeframe.
Understand Healthcare stakeholder requirements to revamp prototype for commercialization.
Homerise - (Houwzer)
Goal: Revamp existing Real-estate technology product to aggregate new home constructions targeted at consumers
Understand market and business goals of product to house all new constructions.
Simplify product areas and create ideal goals.
Created wireframes reflecting client additions and changes.
Play Product Owner role communicating designs and overseeing execution.
Uncovered issues in Engineering execution: 1) QA was not performed 2) Quality of design inputs for Engineering was not to proper level 3) Sprints were not properly crafted.
Became Houzer
Special Needs Product Opportunity Assessment
Goal: Determine if there is a product opportunity for the Special Needs market. Analyze stakeholders, frictions, and competitors. End result was providing product vision, product mockup, and plan for further development to reach product-market fit.
Canary Compliance (acquired by Titan Cloud Software)
Goal: Help reinvent Gas Station Monitoring and Compliance.
Helped a Gas Station Tank monitoring solution revamp its hardware and business model. Helped create a team to create a hardware product and software for monitoring and management. Turned into a successful SaaS company. Eventually acquired by Titan Cloud Software.
LimitlessAF
Goal: Find product-market fit opportunities for novel technology licensed from IIT-Madras Healthcare Technology Innovation Center. Also, create marketing collateral and pitch story.
LimitlessAF is a program and technology grouping to measure well-being through Heart-Rate Variability and Vascular age combined with a holistic health program to reverse the effects of disease.
Sports Mechanic - Mobile App for Athletic Coaching
Goal: Redesign Mobile App for Athletic technique analysis and lead gen for marketplace
Create product vision and obtain feedback from client
Create wireframes for mobile app and iterate
Communicate design to Engineering for development
Vital Start - Maternal Health Product Marketing
Goal: Increase conversions by improving brand and overall product story of a company in the women’s health space. Provided audit of website and product to provide areas of improvement.
RegDesk - Marketing Rebrand for Regulatory Consultant Platform
Dance Illusions - Marketing Website for Bollywood Dancing
Wakamigo - Social Alarm Clock Mobile App
Novaprobe - Medical Device Design & Development
Vib.in - Consumer Tech for Makers & Music Inspired Products
Medivity - Medical Device GI Surgical Catheter