My portfolio expands across hardware, services, and software products.
Specializing specialize in Strategy, Design & Technology Management:
Identifying & validating market + customer value
Understanding user needs & frictions
Working with technology leaders to set architecture & organize sprints
Summary of All Projects (Startups & Consulting):
Goal: Strategize next level of the Women’s Health experience
Result: Organized and launched product initiatives for a 250K patient Women’s Health holdings company.
Goal: Launch a Strategic Portfolio for Comcast-NBC Universal to enter the Healthcare space.
Result: $10M+ Joint-Venture with Independence Blue Cross created (Quil Health) amongst other Healthcare projects for the core business.
Goal: Audit UX & UI and craft redesign + partner with Front-end dev to execute changes
Results: Designed data visualizations for understanding market data leading to greater client engagement. Branding agencies, Influencers, Individual publishers leverage Billions of data points to help with ad buying decisions.
Goal: Create & own Talent Services Business Unit linked to Co-Working space Benjamin’s Desk
Craft strategy & vision for a Business Unit providing talent assessing, designing, and executing products in innovation space for early-stage and corporate partners
Crafted supply side of platform with Freelancers and existing Consulting Shops
Work with companies of all sizes to understand innovation and talent needs to then craft job roles
Vetted talent for 1) Growth mindset 2) Passions & interests 3) Skillsets in unstructured environments
Goal: Assist Co-Working space in Growth from 250 members to 1000+ members
Craft Strategy & Vision for Innovation through Coworking to compete with larger co-working competitors (i.e. WeWork, Regis, Industrious)
Visualize and create service products for Growth Services
Unify value offerings to match Strategy & Vision to create a comprehensive product
Goal: Create a consumer focused product that allows for media and content to be showcased to broader audiences.
Understand Business Strategy including target consumer & competitor landscape.
Craft Product Strategy & Vision based on user needs and market opportunity.
Create Information Architecture & Wireframe documents outlining full functionality of product.
Partner with Graphic Designer to develop User-Interface & Graphics.
Communicate overall design to Development Team.
Goal: Design & execute a functional prototype for an IoT medical device in the diabetic treatment & amputation prevention space from an existing core technology.
Understand technical components and connections of existing system.
Design an updated version of the technology that minimizes the size by 300% and allows for smarter control through cloud-based infrastructure.
Recruit and manage Electrical & Software Engineering talent to execute design to create an initial functional prototype over a 6 week timeframe.
Understand Healthcare stakeholder requirements to revamp prototype for commercialization.
Goal: Redesign the product based upon a novel direction for the existing product (Connecting parents with college-aged babysitters)
Understand analytics for usage of the current product
Uncover UX frictions and ideate novel solutions
Revamped core experience to focus on On-Demand babysitting
Created new wireframes to establish functionality of full website for end-to-end experience
Goal: Revamp existing Real-estate technology product to aggregate new home constructions targeted at consumers
Understand market and business goals of product to house all new constructions.
Simplify product areas and create ideal goals.
Created wireframes reflecting client additions and changes.
Play Product Owner role communicating designs and overseeing execution.
Uncovered issues in Engineering execution: 1) QA was not performed 2) Quality of design inputs for Engineering was not to proper level 3) Sprints were not properly crafted.
Goal: Create a web app that controls an IoT device for controlling smart lighting
Understand business goals and create product vision
Simplify product features and web app requirements
Communicate with Engineering and participate on Scrum calls
Goal: Redesign Mobile App for Athletic technique analysis and lead gen for marketplace
Create product vision and obtain feedback from client
Create wireframes for mobile app and iterate
Communicate design to Engineering for development
Goal: Optimize service call business with enterprise software solution
Understand business strategy & operational workflow to delineate requirements
Create User-Experience for various stakeholders involved & Wireframe experience
Select technology platform and hand-off designs to engineering team
Goal: Redesign an online e-commerce experience for a Men’s Fashion brand with content strategy
Perform UX/UI audit of old website + craft new website goals
Analyze options and choose new e-commerce technology platform (Squarespace)
Partner with Graphic Design partner to execute design
Goal: Design SaaS products for Non-Profit Organizations to measure impact
Understand Business Goals and current Stakeholders
Craft Site Goals & Wireframe experience for both iCAT & YDiLs Product
Accounted for Pre-Sales of 3 Clients
Goal: Design landing page to increase conversions for Regulatory Consultant Tech Company
Craft site goals & content strategy
Craft wireframes & partner with Graphic Designer to execute
Communicate design to Engineering
Goal: Design an informational website to showcase client’s Dance skills & generate leads
Craft site goals & content strategy
Wireframe experience & obtain client feedback
Assist with Squarespace execution
Goal: Redesign a mobile app for a social alarm clock experience
Perform user research on Alarm clock and social media habits
Create Information Architecture for Mobile App
Design Low Fidelity wireframes & obtain feedback / perform user testing
Goal: Design UI for iO7 & Android Devices for Rite-Aid Mobile + Tablet App
Understand current design needs and analyze user flow issues
Utilize iOS guidelines and Android guidelines to revamp design
Communicate designs to client for execution and feedback
Goal: Test medical device and assist with regulatory filing
Understand device technical specifications
Follow 510k Regulatory Guidelines
Provide strategy for testing procedures
Goal: Design operations for a new Chicago-Area Children's Hospital 23-story sky scraper
Understand current hospital infrastructure and goals of each department
Craft flows and understand connections / key scenarios for new hospital
Showcase Operating Manuals to hospital departments
Goal: Design marketplace solution to service Makers & Customers
Craft Business Strategy and Site Goals
Create information architecture & wireframe solution
Played Product Owner role and oversaw development
Goal: Design medical device combining two existing products
Understood User needs (surgeon) for performing surgery & priortization of product features
Designed & patented optimal solution and communicated with Engineering to execute design
Raised financing and licensed technology to Innovation center