E-Commerce Website — Designed Growth

My portfolio expands across device, service, and software design. I specialize in understanding business goals, empathizing with stakeholders, and creating exceptional functional designs in any complex context.

Summary of Projects || UX Design Process

Please take an in-depth look at my UX projects:

B2B software project || e-commerce website || Mobile app || iOS/Android UI Update || Medical Device

Wordpress E-commerce site design & development - Vib.in

Problem: Designing full marketplace showcasing Makers with products in the Music space. Think Etsy, but focused fully on music inspired goods.

My Roles: User-research, Information Architecture, Wireframe, Oversee Graphic Design, Hand-off technical details

Worked with: Graphic Designer, Overseas Development team (India)

Final Mockup - Landing section

The wireframes were mocked up and communicated to overseas development team. All work was executed in Wordpress to manipulate an e-commerce plugin.

Wireframe - Landing Section Version 2

Here we condensed the page for a trending products feature + featuring sellers on the site.

Wireframe - Landing Section Version 1

Agile development methodology and created full vision of features for the landing section. For MVP build, we stripped away most features and kept Part A, Part D, and iterated on Trending Products page.

Wireframes - Checkout process

After analyzing current Checkout process in Wordpress plugin, I provided a more streamlined method with new buttons to produce better flow.

Information Architecture - Site Map

Based upon Feature List, we organized each area of the site through a Site Map and determined each area's pages / features

Information Architecture - Feature list

Based upon user research for both Buyers and Sellers for an e-commerce platform (think Etsy.com as a framework), created a feature list for each particular area of the site (individual store, global page, etc.). Provided a priority marker and coordinated that with the phase of build after coversations with Wordpress developers.