My portfolio expands across device, service, and software products. I specialize in understanding business goals, empathizing with stakeholders, and creating exceptional functional designs.
Summary of Consumer Tech Projects:
Goal: Create a consumer focused product that allows for media and content to be showcased to broader audiences.
Understand Business Strategy including target consumer & competitor landscape.
Craft Product Strategy & Vision based on user needs and market opportunity.
Create Information Architecture & Wireframe documents outlining full functionality of product.
Partner with Graphic Designer to develop User-Interface & Graphics.
Communicate overall design to Development Team.
Goal: Redesign the product based upon a novel direction for the existing product (Connecting parents with college-aged babysitters)
Understand analytics for usage of the current product
Uncover UX frictions and ideate novel solutions
Revamped core experience to focus on On-Demand babysitting
Created new wireframes to establish functionality of full website for end-to-end experience
Goal: Revamp existing Real-estate technology product to aggregate new home constructions targeted at consumers
Understand market and business goals of product to house all new constructions.
Simplify product areas and create ideal goals.
Created wireframes reflecting client additions and changes.
Play Product Owner role communicating designs and overseeing execution.
Uncovered issues in Engineering execution: 1) QA was not performed 2) Quality of design inputs for Engineering was not to proper level 3) Sprints were not properly crafted.
Goal: Design marketplace solution to service Makers & Customers
Craft Business Strategy and Site Goals
Create information architecture & wireframe solution
Played Product Owner role and oversaw development